The SAS Social Journey

About SAS Social

SAS Social is the premier Social Media Marketing, Advertising and Consulting company that helps businesses expand their paid and organic impact on Social Media channels. In the light speed changing landscape of Social Media, SAS Social stays on pulse with Social trends, develops innovative strategies and utilizes bold visionary tactics for businesses to advance objectives and goals for successful outcomes. SAS Social specializes in Social Media Set-up, Networking, Marketing, Advertising and Consulting for small to medium-sized businesses. SAS Social will create an unforgettable legacy and digital footprint for your business.

About Shani Smothers

Shani Smothers is the Founder and Chief Consultant of SAS Social and Phoenix Rise Media, LLC. SAS Social is the premier Social Media Marketing, Advertising and Consulting company that helps businesses expand their paid and organic impact on Social Media Channels.

Smothers is a talented writer, editor, thinker, researcher and creator. She has a tremendous drive and a unique passion for social media, digital marketing, content management, public relations, editing, writing and communicating in digital spaces.

For over ten years, Smothers was the Social Media Strategist and Lead for a billion dollar corporate real estate company. From the company’s Social Media inception, Smothers crafted and built a solid transitional Social Media plan and strategy for the company. This led to managing close to a half a million dollars in Social Media Marketing budget and she became one of the innovative leaders on the digital marketing team of the organization.

Smothers previously was the editor of Newspaper Marketing magazine, a media industry trade publication. She oversaw and coordinated all content, design, freelance writing, editing, production, printing, and distribution of this bimonthly business publication.

Smothers also worked as a freelance writer and intern with Black Enterprise magazine. She wrote numerous articles on an array of topics including: technology, online business, entertainment, travel, lifestyle, and careers. She has interviewed celebrities and artists including Bow Wow, Jermaine Dupri, Teresa Caldwell, Michael Maudlin, and Fatima, just to name a few.

Smothers graduated with honors from Georgetown University with a Master of Arts degree in Communications, Culture, and Technology. She studied hip hop and completed a thesis, which analyzed the shifts that have taken place in the hip hop movement and how these shifts have impacted listeners and society. She also has a Bachelor of Arts degree in Mass Communication/Journalism from Xavier University of Louisiana.

Smothers’ global journalism/communication experiences in Germany and Tanzania also give her a unique edge in crafting content and networking within cultural and international circles.

Currently, Smothers consults with Jossie Harris Thacker and her Respect for Acting Academy, Kids W.A.Y. Acting Academy, and Be Fly Create Production Company as a Digital Marketing and Social Media Strategist. Thacker, also know as Just Jossie, is the premier acting coach to the stars and the original Fly Girl from the Hit 1990s Show, “In Living Color” and dancer for Michael Jackson, Janet Jackson, Mary J Blige and many other artists.

Smothers also indulges in book editing projects in between her social and digital marketing endeavors. Other clients include churches, authors, brands, motivational speakers, pastors, small business owners, foundations, nonprofits, actors, and actresses.

With her well-rounded experiences, education, and training, packaged with her personal drive to serve, Smothers and SAS Social will craft compelling content and usher your businesses into digital transformation. Smothers brings dedication, ingenuity, and a fresh eye and perspective to the Social Media and Digital Marketing landscape. SAS Social is the premier Social Media Marketing, Advertising and Consulting firm for your business. SAS Social is based in the Houston area, serving clients across the United States and beyond.